The Pursuit Group is a team of marketing, sales, and technology veterans who help B2B companies assess and adapt to the evolving, buyer-empowered landscape.
The Pursuit Group’s key expertise includes:
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- Developing or enhancing your prospect lists and data strategy.
- Creating or adapting buyer-focused content, appropriate for different buyers at different stages of the process.
- Crafting a Lead Generation strategy to fill your sales funnel with qualified leads.
- Defining, strengthening and — if appropriate — automating a Lead Nurture process to move buyers through the funnel to purchase.
- Implementing or refining tracking, measuring and reporting processes.
- Facilitating marketing and sales technology choices and implementation, including CRM, Marketing Automation, Email Service Providers, and other technology.
- Aligning Marketing and Sales to maximize impact and efficiencies.
- Providing sales effectiveness coaching.