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  WHO WE ARE

A convergence of forces is rapidly changing the business-to-business selling landscape, yet few organizations are adapting to them. Those that figure it out, however, can enjoy the rewards of a sustainable competitive advantage. Click here to read more about who we are.

The Pursuit Group works with top management, including sales and marketing leadership, to build a successful, repeatable and sustainable system to 1) turn more and larger leads into sales, and 2) grow current customers into bigger and longer-term customers.

Click here to read more about what we do.

The Pursuit Group Partnerships

To better serve our customers, The Pursuit Group has joined with world-class organizations to bring a larger arsenal of growth opportunities to bear on today’s marketing and sales challenges. Here is information on two of our most important partnerships:

The Business Marketing Institute (BMI) builds training and certification systems to help marketing managers and staff better produce measurable sales results and improve the ROI of their company’s marketing investments.

Programs developed by the BMI help assess, train, and certify the practical skills and performance required of company marketing managers, product managers, and marketing staff. One of the major goals of BMI is to re-connect the sales and marketing departments, and to make company marketing programs more responsive to the company’s sales effort.

One BMI program offered through The Pursuit Group is The Marketing Turnaround Process (MTP) which provides self-paced or on-site training in measurable sales lead generation, lead nurture and prospect-to-customer conversion, marketing plans and budgets; tested marketing deliverables; marketing schedules, processes and procedures – everything a company needs to implement a more productive marketing program.

Click here to learn more about the training programs.

The Pursuit Group is a founding member of the Business Growth Alliance,a group of innovative companies that provides growth advisory and investment banking services to middle market and family-owned companies and their principals. In addition to their core growth advisory and investment banking services, BGA Member Firms collaborate to address the strategic growth, capital formation, owner liquidity, and governance needs of such businesses and their owners.

The Business Growth Alliance believes that locally owned, privately held, growing and profitable medium-sized businesses are materially important contributors to the betterment of regional economies and the social fabric within communities.

To learn more about the Business Growth Alliance, visit their Website.