B2B marketing & selling is constantly changing.

The Pursuit Group helps you navigate the evolving landscape.

The Pursuit Group is a team of marketing, sales, and technology veterans who help B2B companies assess and adapt to the evolving, buyer-empowered landscape.

The Pursuit Group’s key expertise includes:

  • Developing or enhancing your prospect lists and data strategy.
  • Creating or adapting buyer-focused content, appropriate for different buyers at different stages of the process.
  • Crafting a Lead Generation strategy to fill your sales funnel with qualified leads.
  • Defining, strengthening and — if appropriate — automating a Lead Nurture process to move buyers through the funnel to purchase.
  • Implementing or refining tracking, measuring and reporting processes.
  • Facilitating marketing and sales technology choices and implementation, including CRM, Marketing Automation, Email Service Providers, and other technology.
  • Aligning Marketing and Sales to maximize impact and efficiencies.
  • Providing sales effectiveness coaching.


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Find the right path through the B2B landscape.

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The Pursuit Group
866-4-PURSUE (866.478.7783)

Columbus Office
5000 Arlington Centre Blvd., Columbus, Ohio 43220
Toledo Office
31 North Erie Street Toledo, Ohio 43604