In The April Issue of
In Pursuit:
Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales
Handoff:
A good scoring initiative can help you send
only qualified leads to sales
As business leaders seek greater efficiency and return from their
marketing investment, there is an ever-growing focus on the quality of
leads marketers pass on to sales. Lead scoring is a key enabler that
savvy companies are using to improve the “sales-readiness” of their
leads and generate higher ROI.
And
click here to view the April dynamic presentation "8 Great Ways
Marketing Can Contribute to Sales Success"
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