OUR PEOPLE
Barry Rosen , President
Barry
has launched successful sales and marketing integration programs at
business-to-business enterprises for over 20 years. In 1993 he founded
The Rosen Group, an Ohio-based company that provided hands-on marketing
consulting to companies in healthcare, technology, insurance and other
high-ticket, complex sales industries. In this capacity he created and
honed the use of a variety of sales cycle communication strategies,
presaging the convergence of communication and technology that has led
to The Pursuit Group and its proprietary Sales Cycle Optimization program.
Barry also co-founded a category-leading healthcare technology company
and a successful regional advertising agency that grew to one of the
top 500 agencies in the United States . His experience includes a relationship
with Peppers and Rogers Group, the internationally-renowned consulting
firm that spirited the transformation of business from mass- to one-to-one
marketing.
Barry is a frequent lecturer on marketing and sales topics at the university
level. He holds degrees in marketing and communication from Bowling
Green State University.
To contact Barry, call 866-4-PURSUE or e-mail to brosen @ thepursuitgroup.com.
Josh Stailey, Principal
Josh's
30-year career in communications and marketing has evolved
from a public relations and advertising practitioner
to a senior marketing consultant focused on developing
and implementing information/communication systems. Over
the years, he has developed an approach to marketing
that combines information and communications to support
a process of building and sustaining prospect/customer
relationships.
Josh's experience has focused on mature industries that
face dislocating change: electric and gas utilities,
manufacturing, distribution, banking, insurance and other
“traditional” industries with similar challenges.
In the mid-1990's -- after a successful career in advertising
-- Josh founded Memegraphics, a consultancy specializing
in helping organizations worldwide to improve sales and
customer relationships. For several years, Josh worked
with the renowned CRM firm Peppers and Rogers Group as
a Senior Consultant. He has worked with organizations
as diverse as Prudential Securities, Ford Motor, the
United States Postal Service, EDS, American Electric
Power, Pioneer Hybrid and Oracle, as well as a number
of smaller industrial firms and regional corporations.
Josh holds degrees in journalism and business from the
Ohio State University.
To contact Josh, call 866-4-PURSUE or e-mail to jstailey @ thepursuitgroup.com.
John Edwards, Principal
John is an Internet industry veteran, entrepreneur, and consultant with over 20 years of leadership experience directing business development, marketing and
editorial teams at leading Internet web portals including AOL, Time Warner, and Netscape. In addition he has led advertising, OEM, marketing, and e-commerce
initiatives at mid-sized firms including CompuServe and MBA Focus, as well as at his own startup ListAfterList.com.
While at AOL/Time Warner, John was responsible for the home pages and content channels for leading internet brands including Netscape and CompuServe, as well
as private label web portals for Walmart.com, Apple, and HP/Compaq. His responsibilities included content acquisition, publishing, and revenue generation for
these portals, as well as business development, licensing, and OEM initiatives. John also helped lead the integration of the Time Inc. and Turner brands into
the AOL Web Properties Network after the merger between AOL and Time Warner.
More recently, John conceived and launched ListAfterList.com, the leading Web 2.0 destination for creating and sharing great lists online. In addition he
has consulted with industry leading firms including Examiner.com and MBA Focus, where he also served as VP of Marketing.
For the last several years John has been an active angel investor, serving on the Investment Screening Committee for the second largest angel group in the
country, the Ohio Tech Angel Fund, and an entrepreneur within TechColumbus, a leading business incubator in the Midwest. John often speaks at panel
discussions on the subject of entrepreneuring, and is a nationally-syndicated contributing editor in over 65 markets writing about startup businesses for
Examiner.com.
John has a B.S. and an MBA from The Ohio State University in both Marketing and Finance. He can be reached at
jedwards@thepursuitgroup.com.
Al Lautenslager, Social Media
Al Lautenslager is a public speaker, author, business owner, marketing consultant and Guerrilla Marketing coach. And he is now a
member of The Pursuit Group team. Co-author of Guerrilla Marketing in 30 Days - one of the most recent best-selling books in the guerrilla marketing series -
Al is also the author of The Ultimate Guide to Direct Marketing and several other marketing and business books.
As a public speaker, Al has shared the stage with former New York City mayor Rudy Guiliani and worked with Donald Trump and The Apprentice. Al is a member
of USA Today’s small business panel and also appears regularly on radio and TV.
He recently appeared on CNBC’s “Closing Bell” show as an expert on guerilla advertising. Al is the featured marketing and PR expert for the online version
of Entrepreneur Magazine and a certified Guerrilla Marketing Coach.
Al is the former president and owner of The Ink Well, a commercial printing and mailing company in Wheaton, IL, and the principal of Market For Profits, a
guerrilla marketing consulting and coaching firm. He is a multiple, “Business of the Year” award winner.
Al’s latest venture is as CEO of Certified Social Media, a social media marketing educational program for businesses and professionals. Al works with The
Pursuit Group to help clients understand the impact of social media on business-to-business marketing, and to implement focused, practical social media
marketing programs. He also helps build and execute integrated BtoB marketing programs, especially for small- and mid-sized businesses.
To contact Al, call 866-4-PURSUE or e-mail to alautenslager @ thepursuitgroup.com.
Valerie Peck, Principal
Valerie is a strategist and market development manager with more than 20 years experience delivering bottom-line results by coaching firms on their marketing/sales strategy and tactical execution. Her areas of expertise include relationship management, marketing and sales optimization, and customer-centric service. Valerie has a reputation for finding creative solutions while developing strong teams and alliances.
As a partner at the Peppers and Rogers Group, Valerie was responsible for the Contact Center, eBusiness and Knowledge Management centers of excellence. The firm's own knowledge management system won a prestigious Inc Magazine award in 2002. Valerie's other positions -- including Director of Marketing at the PricewaterhouseCoopers Western Region High Technology division, a Senior Manager at KPMG, and Executive Director of Market Management at Pacific Bell -- provide her with a wealth of consulting and business management experience.
Valerie has managed consulting engagements and technology implementations at a wide array of clients, including BEA, Blue Shield of California, EDS, Oracle, Lincoln-Mercury, Pacific Bell, Aspect, Hewlett Packard, Sprint, the US Postal Service, and AMD.
She has a B.S. in marketing and an MBA from the University of Southern California.
To contact Valerie, call 866-4-PURSUE or e-mail to vpeck @ thepursuitgroup.com.
Emily Fischer, Organizational Development
Emily Fischer serves as a sales & marketing “accelerator” for our clients. Her specialty is working with senior management to translate general business
goals into accountable marketing programs and measurable sales lift.
Her extensive work experience includes advertising, marketing, sales, training, performance management coaching and leadership development in the
manufacturing, financial, communications and retail industries. On a day-to-day basis, she works with business leadership to identify business goals, create
actionable strategies, then coaches them to successful implementation. In addition, her market knowledge, business experience and analytical perspectives
help focus and accelerate marketing and sales initiatives.
Emily is an expert in sales process, pipeline management, prospecting and networking, content and program design, classroom facilitation, relationship
management, and the creation and nurturing of exceptional client service programs.
“My motto - as it relates to training - is ‘Learning Experience x Work Environment = Business Results.’ That means what happens outside the classroom
- ensuring the work environment supports learnings to enhance results - is always a priority.”
Emily has developed more than 20 courses to meet company-specific needs in sales process, negotiations, networking, sales management, coaching, leadership,
employee engagement, and recognition & reinforcement. She also understands the impact of engaged and motivated employees and has done extensive work with
managers to develop a culture of recognition among staff and teams.
Emily holds a bachelors degree from the Scripps School of Journalism at Ohio University and a masters in business administration from Eastern Michigan
University.
To contact Emily, call 866-4-PURSUE or e-mail efischer@thepursuitgroup.com.
C. Edward Bourne, Technology Strategist
With nearly 20 years of experience in both Fortune 500 corporations and technology start-ups, Ed is comfortable working with major corporate implementations, bootstrap start-ups and everything in-between. He offers a unique combination of deep technological experience with a sales/marketing perspective that will enable an organization to more effectively resolve the IT and business leadership conflicts that prevent many sales and marketing initiatives from reaching their full potential.
He started his professional career with Ethicon Endo-Surgery, a division of Johnson and Johnson, where he created the deployment plan for Ethicon's first Web-based intranet application. Ethicon’s Global Translations Processing System has operated in 19 countries and 12 languages.
Ed's success with Ethicon lead him to Liebert Corporation, a $1.6 billion subsidiary of Emerson Electric. He was responsible for all Web-related functions including development, staffing, return on investment analysis and executive reporting. He utilized personalization, localization, BtoB e-commerce systems, and target marketing to increase web utilization by 700% in less than 12 months.
Ed expanded his expertise by founding a Data Center and Network Operations center in Columbus. During his time with IPOutlet, Ed negotiated with major carriers to perform fiber builds, interconnects and peering within the facility. He managed multiple data centers, including a carrier-neutral facility in Columbus, Ohio. Prior to selling the company in 2006, he was involved in a wide range of services including connectivity, telephony, data center outsourcing, business continuity, and disaster recovery. His facility operated with a wide range of customers including hospitals, school systems, city governments, non-profits and Fortune 500 companies. His experience with infrastructure, applications and operations provides Ed with a diverse background in solving issues and developing opportunities.
In addition to Ed's success with established organizations, he has worked as the Chief Technical Officer with many start up's that include Adoutlet, AtMadison.,and Fugent. Each of these companies were focused on bring efficiencies to sales and marketing processes with in different industries. While working as a member of executive management, Ed’s expanded roles included all aspects of the business cycle including profit and loss, raising angel / venture capital and work force development. His exposure to the technical and operational portions of business allows Ed to bring a unique perspective of proposing technical ideas that can be implemented in the real business world.
Ed is currently partnering with the Pursuit Group as Technology Strategist. He offers his expertise of information system design and management, and deployment expertise to the marketing and sales functions. “Ed is able to define challenges in business terms, then – and only then – identify the most effective technology available to meet that challenge,” Josh Stailey, Chief Strategy Officer of The Pursuit Group, said. “I’ve seen Ed get both business leaders and IT managers to agree on a collaborative solution when no one else could.”
To contact Ed, call 866-4-PURSUE or e-mail to ebourne @ thepursuitgroup.com.
Patty Rioux, Public Relations & Special Events
Patty is a skilled marketing and communication practitioner with the unique ability to translate strategy into action and action into results. With over 15 years experience in both agency and client settings, she has generated results for organizations ranging from technology start-ups to institutions of higher education to multi-national corporations. All have benefited from her ability to quickly understand new opportunities and complex business issues, then use that knowledge to craft communications that are strategic as well as creative. Never one to just make recommendations – she is at her best when strategizing or interpreting big-picture ideas and then rolling up her sleeves and "doing" as well.
Patty has experience in all aspects of marketing communication including advertising, media relations, internal communications, event marketing, and collateral and web development.
More importantly, she knows the role each plays in an integrated strategy that supports the business goals of an organization. Patty holds a bachelors degree from the Scripps School
of Journalism at Ohio University and has completed graduate work in business administration.
