In The April Issue of
In Pursuit:

Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales Handoff:
A good scoring initiative can help you send only qualified leads to sales

As business leaders seek greater efficiency and return from their marketing investment, there is an ever-growing focus on the quality of leads marketers pass on to sales. Lead scoring is a key enabler that savvy companies are using to improve the “sales-readiness” of their leads and generate higher ROI.

And click here to view the April dynamic presentation "8 Great Ways Marketing Can Contribute to Sales Success"

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Did You Know?
In a recent Cahners survey, almost 60% of business buyers say sales reps cannot answer their questions effectively. We can reduce that gap.

SALES OPTIMIZATION SUPPORT

Many Pursuit Group clients know where they want to go – either through a SCORe or CGORe audit or through their own analysis – but need help getting the implementation planning and launch done right.

For these clients, The Pursuit Group provides consultative or coaching engagements to help companies implement change in their sales or customer development efforts. Each engagement is designed for the unique needs of a client. Some need both the expertise and resources of The Pursuit Group to meet their goals, others want their own staff to implement but need planning support and coaching oversight.

Click below for an overview of how our consultants and "sales communicologists" have helped clients optimize sales cycle performance.

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