Pursuit Group founder Josh Stailey

In The April Issue of
In Pursuit:

Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales Handoff:
A good scoring initiative can help you send only qualified leads to sales

As business leaders seek greater efficiency and return from their marketing investment, there is an ever-growing focus on the quality of leads marketers pass on to sales. Lead scoring is a key enabler that savvy companies are using to improve the “sales-readiness” of their leads and generate higher ROI.

And click here to view the April dynamic presentation "8 Great Ways Marketing Can Contribute to Sales Success"

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Did you know?
Did You Know?
Do sales and marketing play nice together?  Only 7% of companies believe the two groups work together effectively to harvest prospects.  We can help sales and marketing play nice...and profitably.

THOUGHT LEADERSHIP from THE PURSUIT GROUP

The principals of The Pursuit Group -- leading-edge thinkers in sales cycle and customer growth optimization -- have presented their ideas in more than 250 articles, white papers, speeches, workshops and rich media briefings.

Now, you can access their innovative thinking through monthly newsletters, articles, white papers and rich media presentations. Moreover, you can bring in these principals as speakers or worksheop leaders for your own events, and access their thought leadership in your own publications. Check below for details.


MONTHLY NEWSLETTER

The Pursuit Group’s monthly e-newsletter – In Pursuit – has been published since mid-2004 and is free to any interested reader. To learn more, visit the In Pursuit subscription page. To view earlier issues of In Pursuit, visit our Newsletter Archives.

In Pursuit Newsletter Archives


THE PURSUIT GROUP BLOGSITE

The Pursuit Group blogsite -- called BtoBetter Marketing and Sales -- offers interested professionals a way to contribute to an ongoing conversation on how to improve the breed.  Click here to visit the blog.


ARTICLES and WHITE PAPERS

The Pursuit Group has created downloadable version of the most popular articles and white papers. Click here for a list.


RICH MEDIA PRESENTATIONS

As part of our ongoing efforts to find innovative ways to communicate with prospects and customers, we discovered the connective power (and ease of use) of rich media presentations. To learn more about how rich media works -- and to view archived presentations -- click here for a list.



NEWS RELEASES: News of note from The Pursuit Group


SPEAKER'S BUREAU

The founders and partners of The Pursuit Group have delivered speeches, presentations and workshops at numerous local and national organizations. For additional information, click here.



CONTENT LICENSING

To learn more about utilizing The Pursuit Group content in your organizational sites or publications, click here for content licensing information.


 

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