In The April Issue of
In Pursuit:

Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales Handoff:
 A good scoring initiative can help you send only qualified leads to sales

As business leaders seek greater efficiency and return from their marketing investment, there is an ever-growing focus on the quality of leads marketers pass on to sales. Lead scoring is a key enabler that savvy companies are using to improve the “sales-readiness” of their leads and generate higher ROI.

And click here to view the April dynamic presentation "8 Great Ways Marketing Can Contribute to Sales Success"

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Did You Know?
Do sales and marketing play nice together?  Only 7% of companies believe the two groups work together effectively to harvest prospects.  We can help sales and marketing play nice...and profitably.

The Pursuit Group Blogsite

In the groundbreaking polemic "Cluetrain Manifesto," the authors posted 95 theses about how the digital world would fundamentally change the way we do business in the real world.  The first thesis posted was "Markets are conversations" and number six was "The Internet is enabling conversations among human beings that were simply not possible in the era of mass media."

The blog is a perfect example of how this has happened since the manifesto was published in 1999.  A blog opens and maintains multiple conversation among interested contributors.  In other words, a lively conversation, this time between deeply interested but widely separated individuals.

The Pursuit Group blog provides a forum for conversations on how to improve marketing and sales in the Business-to-Business environment.  We welcome anyone who has thoughts about how to improve the breed in a world that seems to be an uneasy balance between "real" and digital.  Find us here...log on and blog on.



   

 
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