In The April Issue of
In Pursuit:

Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales Handoff:
 A good scoring initiative can help you send only qualified leads to sales

As business leaders seek greater efficiency and return from their marketing investment, there is an ever-growing focus on the quality of leads marketers pass on to sales. Lead scoring is a key enabler that savvy companies are using to improve the “sales-readiness” of their leads and generate higher ROI.

And click here to view the April dynamic presentation "8 Great Ways Marketing Can Contribute to Sales Success"

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Did You Know?
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LICENSING PURSUIT GROUP CONTENT

Since launching IN PURSUIT in May of 2004, interest in our content about sales and marketing issues has risen dramatically. Many articles first appearing in the monthly newsletter have been published in business and trade magazines and e-zines from several industries. We have also received many requests for permission to reprint our content for use in company publications and intranets.

Due to this interest, The Pursuit Group has expanded its Speakers and Publications service to accommodate requests for use of IN PURSUIT content. Our library currently includes nearly 200 articles and rich media presentations covering such topics as:

  • Sales process structure
  • Sales and marketing integration
  • Customer solution development
  • Sales compensation
  • Large account development
  • Sales-enabling technologies

If you are interested in a content catalogue or want to discuss a content need you have, contact Patty Rioux at prioux@thepursuitgroup.com



   

 
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