In The September Issue of
In Pursuit:

Fire Your Money-Losing Customers and Double Your Profits:
how to find and manage customers that keep you from growing profitably

Recent research suggests that the bottom third of your customer base eats up half the profits you earn from all your other customers combined. While your own numbers may vary, it's hard to argue that some customers cost more than they're worth. Who are they and what should you do with them? Read the current issue of our monthly newsletter and find out.

And click here to view the September dynamic presentation "8 Great Sales Initiatives You Can Complete in a Day"

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SELLING TO STRATEGIC ACCOUNTS

Consistent, ongoing success with large accounts requires new thinking and a focused direction. With a limited quantity of such accounts, important opportunities present themselves less frequently. The key is to put your company in the prime position when an opportunity does present.

We'll help you build the process and structure to achieve ongoing success with large account pursuit. Our involvement will help you develop:

  • A multi-discipline and multi-level team approach
  • Customer-specific research capacity
  • Innovative strategy and positioning expertise
  • Powerful communication tools
  • Customizable product/service offerings

Once your new strategic account pursuit process is launched, you will be able to sustain it internally, increasing your ongoing ROI. To ensure your success, however, we include regular “check ups” and remain available at any time if needed.

Click for an overview of how our consultants and "sales communicologists" have helped build Strategic Account Pursuit performance:

To request more information, click here.



   

 

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