In The April Issue of
In Pursuit:

Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales Handoff:
A good scoring initiative can help you send only qualified leads to sales

As business leaders seek greater efficiency and return from their marketing investment, there is an ever-growing focus on the quality of leads marketers pass on to sales. Lead scoring is a key enabler that savvy companies are using to improve the “sales-readiness” of their leads and generate higher ROI.

And click here to view the April dynamic presentation "8 Great Ways Marketing Can Contribute to Sales Success"

Get a free subscription to In Pursuit , our monthly e-mail newsletter that can help improve your business development and customer growth performance.

Register Here

Find archive issues of In Pursuit  here




Want to operate at peak sales perform-ance? Then consider how leading sales-enabling technologies can help. Most companies are not aware of the vast range of tools and technologies that can make selling efforts more efficient and effective.

We make it a priority to know what’s out there and how they can help you. We
really love what some of them can do.


Click here to see some Technologies
We Love
.



Tools and expertise to optimize the
business-to-business sales cycle

Toll-free 866-4-PURSUE  

Did You Know?
65% of companies convert fewer than half of their proposals to sales. We can help improve your win ratio. *

SELLING TO STRATEGIC ACCOUNTS

Consistent, ongoing success with large accounts requires new thinking and a focused direction. With a limited quantity of such accounts, important opportunities present themselves less frequently. The key is to put your company in the prime position when an opportunity does present.

We'll help you build the process and structure to achieve ongoing success with large account pursuit. Our involvement will help you develop:

  • A multi-discipline and multi-level team approach
  • Customer-specific research capacity
  • Innovative strategy and positioning expertise
  • Powerful communication tools
  • Customizable product/service offerings

Once your new strategic account pursuit process is launched, you will be able to sustain it internally, increasing your ongoing ROI. To ensure your success, however, we include regular “check ups” and remain available at any time if needed.

Click for an overview of how our consultants and "sales communicologists" have helped build Strategic Account Pursuit performance:

To request more information, click here.



   

 

home        solutions        publications        careers        register       contact us
© 2003-2011 The Pursuit Group | Privacy Policy