In The April Issue of
In Pursuit:

Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales Handoff:
A good scoring initiative can help you send only qualified leads to sales

As business leaders seek greater efficiency and return from their marketing investment, there is an ever-growing focus on the quality of leads marketers pass on to sales. Lead scoring is a key enabler that savvy companies are using to improve the “sales-readiness” of their leads and generate higher ROI.

And click here to view the April dynamic presentation "8 Great Ways Marketing Can Contribute to Sales Success"

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Sales solutionsThe Pursuit Group has developed a linked series of solutions that can be applied – individually or together – to solve the pressing sales problems of today's business-to-business enterprise.

Sales Optimization Assessments – exclusive tools to help you define where you are and identify gaps in your sales or customer development strategy and practice. Click here to learn more.

Sales Optimization Support – in the form of consultative or coaching engagements, to help your organization close the gaps in your sales or customer development implementation. Click here to learn more.

Technology Solutions – robust toolset that can impact the effectiveness and productivity of your lead maturation efforts. We'll help you select and take advantage of affordable and easy-to-use solutions. Click here to learn more

And check out the latest and greatest in sales and marketing support technology at our applied tools page:  Technologies We Love.

Strategic Account Pursuit – building a process to land more than your share of those big, profitable accounts. Click here to learn more.

Targeted Account Pursuit – where The Pursuit Group experts actually join a targeted account development team and help land an important new customer. Click here to learn more



   

 

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