In The April Issue of
In Pursuit:

Lead Scoring - The Secret Sauce for Optimizing the Marketing-Sales Handoff:
A good scoring initiative can help you send only qualified leads to sales

As business leaders seek greater efficiency and return from their marketing investment, there is an ever-growing focus on the quality of leads marketers pass on to sales. Lead scoring is a key enabler that savvy companies are using to improve the “sales-readiness” of their leads and generate higher ROI.

And click here to view the April dynamic presentation "8 Great Ways Marketing Can Contribute to Sales Success"

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Want to operate at peak sales perform-ance? Then consider how leading sales-enabling technologies can help. Most companies are not aware of the vast range of tools and technologies that can make selling efforts more efficient and effective.

We make it a priority to know what’s out there and how they can help you. We
really love what some of them can do.


Click here to see some Technologies
We Love
.


Tools and expertise to optimize the
business-to-business sales cycle

Toll-free 866-4-PURSUE  

Did You Know?
Do you speak Web 2.0? If not, you may be missing new opportunities to promote your products & services. The Pursuit Group can help you adapt and use emerging social technologies.*

SALES AND MARKETING TECHNOLOGIES

One of the most profitable ways for business-to-business companies to improve their sales effectiveness and productivity is to harness new technologies. Yet, many companies are unaware of the range of powerful and affordable sales enabling tools available to them. Nor are they confident that these tools can be easily implemented with current resources.

The Pursuit Group has identified numerous sales enabling technologies that make an explicit impact on the business-to-business sales cycle. Our research into these technologies isolates solutions that are affordable, flexible and extremely easy-to-use. We'll help you determine which, if any, of these technologies will be beneficial to your organization, and then help you exploit them within your sales process.

We target technologies in a variety of areas, including:

  • Sales Force Automation (SFA) and Customer Relationship Management (CRM)
  • Rich media production
  • Proposal and presentation building
  • Collaboration and conferencing
  • Communication distribution
  • Return on investment modeling
  • Customer surveying
  • Web-based product configuration
  • Event planning
  • Prospect intelligence-gathering

For in-depth information on most of these tools, check out our test-drive page, Technologies We Love.

To request more information directly from us, click here.

   

 

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